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The latest from the blog

7 spots for your opt-ins (instead of pop-ups!)

It’s no secret that I’m not a fan of pop-ups. They may be effective for growing your list, but they’re also disruptive to the user experience. Personally, I think it’s more important to keep your visitors happy. If they like what they see, they’ll still join your email list — and they’re more likely to …

Why an autoresponder will change your life

Earlier this summer, I was talking with my friend Joanna about how I really needed some space from my inbox and was considering putting up an auto-responder. But I was hesitant because it felt really pretentious. It felt like I would be telling people “I’m too busy and important to answer your email,” and also …

Weekly little notes to inspire action, so you can do what you love.