A couple months ago I cleaned up my email list — and lost about a third of my subscribers. Hitting the delete button wasn’t easy, but my open rates have gone up since then, meaning the people left on my list are the ones who are truly interested in my brand. So why is it […]
No matter how many blog post ideas I come up with, and no matter how excited I am about them when I first add them to my calendar, there are always times when I sit down to write, and absolutely nothing sounds interesting. I have nothing to say, and no good ideas. I felt like […]
I’ve taken a number of blog breaks, both planned and unplanned, and starting back up again never gets any easier. I always plan to keep writing during breaks — ha! That never, ever happens. That’s not to say I’ve ever regretted taking a break — they are sometimes necessary. Most of the things we do […]
Starting a blog these days is pretty intimidating. People talk about the importance of having a brand, a point of view, a great design — it’s enough to make your head spin. No wonder so many of you email me and say you’re still stuck in the beginning stages! Today I’d like to break it […]
True story: I went through a phase where I changed my blog design colors every single month. Sure, it was fun — but I wouldn’t recommend it if you’re working to build a brand! So how do you choose the right colors for your website? I think the key here is: Don’t overthink it. Every […]
To prepare for my site redesign, I deleted almost 500 posts from my site. Yes, you read the correctly. I deleted more posts than I kept on my site. (Before you freak out on my behalf, don’t worry — they aren’t gone forever. I copied them over to a private archive.) It wasn’t an easy […]
If “start my website” has been on your to-do list for a while, then read on — today’s post is for you! There’s also a guide you can download for future reference.
What do you want to do in your life right now, and how can you start putting it out there in the world through your website? Your website is a platform to give you a starting point for your goals. It gives you a place to put it out there and make it real.