It’s been silent here on the blog for a few months, and there’s a reason for that. Over the past year, I’ve decided to change business direction, and I wasn’t really sure how my blog fit in. So I gave myself permission to let it be for a while and let my thoughts simmer in the background until they started to come together.

This isn’t the first time things have changed here on the blog or in my business. Over the past four years in business and nearly six years in blogging, this site has been a lifestyle blog, a web design portfolio, a business blog, and a digital shop. My target audience has shifted from fellow females in their twenties to business owners just starting out to people who want to learn WordPress.

How to change business direction in your creative business

Creative entrepreneurship is not a straight path. And I think that’s why so many of us choose it. We want the flexibility to change our minds.

Creative entrepreneurship is not a straight path. We want the flexibility to change our minds.Click To Tweet

At the end of 2014, I began to realize that I no longer loved designing websites — I just wanted to code them. By mid-2015, I wrapped up all design projects and focused solely on custom development projects. By the end of the year, I just wanted to focus on the 1:1 work I had booked and was guaranteed income rather than blogging and other marketing efforts that had no immediate return in income. I needed time to settle into my new business model before I could really plan for future growth.

If there’s anything I’ve learned about changing direction in business, it’s this: No matter how much you wish you could wave your magic wand and change everything, it’s going to take time. There’s going to be a gap between where you are now and where you want to be. The only way to close that gap is to take one step at a time. Focus on the next easiest step.

No matter how much you wish you could wave your magic wand & change everything it's going to take timeClick To Tweet

The nature of creative entrepreneurship these days certainly makes us feel like we have to be “on” all the time. But the truth is, business tends to ebb and flow. Sometimes you’ll feel like you’re floating along just fine, and others you’ll feel like you’re barely treading water. The key to making change in your business is to accept the season you’re in and do what you can to keep moving forward.

So what’s next for this website? Well, if you’re viewing the site itself, you’ll see that I’ve made some updates — and there’s more to come. I’ll be easing my way back into blogging. The content will be mainly focused on practical WordPress tutorials and advice, since I’m now spending my days knee-deep in CSS, HTML, and PHP. You can sign up for my emails to get weekly insights from behind-the-scenes of my work as a WordPress developer. And I have some exciting projects in the works for more in-depth resources for working with WordPress (including a coding club!). Thanks for following along, and stay tuned!

Hello! I’m Lisa M. Butler. I help people build better websites. As a WordPress developer, I guide my clients through the tech stuff, step by step. Through this website, I share that same advice and guidance with you so you can get your website together and be awesome online.

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  1. Heide says:

    I do agree with you that creative businesses are never going to go into a straight path. That’s the beauty of it I think. Even if we create plans, we still get away with no following them and just doing what feels right.

    ReplyPosted 3.14.16

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