I’ve been thinking about blogging frequency lately, as I often do any time I change up my blogging schedule (I recently started posting once a week instead of twice). I think we often feel like we’re locked into whatever posting schedule we commit to, and that we’ve failed in some way if we post less than that.
I’m coming up on five years of blogging, and let me tell you: I would not still be blogging if I felt like I had to post five days a week. In my years of blogging, I’ve posted five days a week to one day a week, and every day in between. I’ve taken weeks, and even months, off from blogging, sometimes planned, sometimes unexpected. I’ve set a three-days-a-week goal many times, only to change my mind a couple months later.
I can’t give you a concrete number for the amount of times you should be posting per week — I can’t even settle on a number myself. What I can tell you is that it’s ultimately up to you, and it’s OK to change your mind as your goals and circumstances change. Here are a few things to take into consideration.
We only have so many hours in the day — and we have to prioritize. Sometimes things come up, and we need to spend less time blogging so we have more time to focus on our greater priorities. When I’m in my normal routine, I can comfortably post two or three times per week. But if I have more client work than usual, I need more time to focus on that — after all, that’s how my bills get paid. Similarly, when I’m creating products (like the ecourse I’m working on right now), I have to be mindful of my creative energy. I can only write so much per day, and if I’m writing blog posts, I’m not writing for my ecourse. So I have to scale back to make room for the greater priority.
If you only consider your current priorities, however, you may end up sacrificing your future for the present. That’s why it’s important to have your long-term goals in mind as well and weigh them against your current priorities. I’m sure Elle & Company has experienced plenty of weeks where they’d rather post less to focus on client work or things going on in their personal lives, but their goal to reach 100K unique blog visitors keeps them consistent. If blogging is a huge part of your marketing strategy, then keep that in mind as you determine your priorities from week to week.
What you can handle
I think the biggest mistake we make when it comes to blogging frequency and consistency is not being honest with ourselves on how much we can actually handle. We look at what everyone else is doing and forget that we don’t know everything going on behind the scenes. If you’re juggling a full-time job and blogging on the side, you’re going to have a much harder time posting five days a week than someone who blogs full-time. It’s OK to post once a week. It’s OK to post once a month! The most important thing is to maintain some consistency so your readers know what to expect. Your readers will be much happier with one high quality post than three OK posts.
How much practice you need
The last thing to consider is how much practice you need. I’ve talked a lot about setting a frequency that allows you to post quality content, but I also firmly believe that you have to start with quantity before you can get to quality. It takes time to find your voice, and it takes practice to get better at blogging. If you’re just starting out, your goal should be to keep experimenting. Decide on a schedule, and stick with it for the sake of practice, even if it means publishing some duds along the way. Those duds will still teach you the routine of blogging and also help you get more clear on what you do want to blog about.
Notice that all of these tips are focused on your own needs and preferences — I haven’t once mentioned your audience. Sure, your audience will be more enthusiastic if you give them what you want. But ultimately, you have to put your own needs first so that you are able to produce quality content — which will serve your audience better in the end. They are much less likely to notice your posting frequency if you are consistently producing quality content.
How often do you post per week? What do you like to see from your favorite blogs? Do you notice when bloggers change their posting frequency?