I’ve been thinking about blogging frequency lately, as I often do any time I change up my blogging schedule (I recently started posting once a week instead of twice). I think we often feel like we’re locked into whatever posting schedule we commit to, and that we’ve failed in some way if we post less than that.

I’m coming up on five years of blogging, and let me tell you: I would not still be blogging if I felt like I had to post five days a week. In my years of blogging, I’ve posted five days a week to one day a week, and every day in between. I’ve taken weeks, and even months, off from blogging, sometimes planned, sometimes unexpected. I’ve set a three-days-a-week goal many times, only to change my mind a couple months later.

I can’t give you a concrete number for the amount of times you should be posting per week — I can’t even settle on a number myself. What I can tell you is that it’s ultimately up to you, and it’s OK to change your mind as your goals and circumstances change. Here are a few things to take into consideration.

How many times per week do you actually need to blog? from elembee.com

Your priorities

We only have so many hours in the day — and we have to prioritize. Sometimes things come up, and we need to spend less time blogging so we have more time to focus on our greater priorities. When I’m in my normal routine, I can comfortably post two or three times per week. But if I have more client work than usual, I need more time to focus on that — after all, that’s how my bills get paid. Similarly, when I’m creating products (like the ecourse I’m working on right now), I have to be mindful of my creative energy. I can only write so much per day, and if I’m writing blog posts, I’m not writing for my ecourse. So I have to scale back to make room for the greater priority.

Your goals

If you only consider your current priorities, however, you may end up sacrificing your future for the present. That’s why it’s important to have your long-term goals in mind as well and weigh them against your current priorities. I’m sure Elle & Company has experienced plenty of weeks where they’d rather post less to focus on client work or things going on in their personal lives, but their goal to reach 100K unique blog visitors keeps them consistent. If blogging is a huge part of your marketing strategy, then keep that in mind as you determine your priorities from week to week.

What you can handle

I think the biggest mistake we make when it comes to blogging frequency and consistency is not being honest with ourselves on how much we can actually handle. We look at what everyone else is doing and forget that we don’t know everything going on behind the scenes. If you’re juggling a full-time job and blogging on the side, you’re going to have a much harder time posting five days a week than someone who blogs full-time. It’s OK to post once a week. It’s OK to post once a month! The most important thing is to maintain some consistency so your readers know what to expect. Your readers will be much happier with one high quality post than three OK posts.

How much practice you need

The last thing to consider is how much practice you need. I’ve talked a lot about setting a frequency that allows you to post quality content, but I also firmly believe that you have to start with quantity before you can get to quality. It takes time to find your voice, and it takes practice to get better at blogging. If you’re just starting out, your goal should be to keep experimenting. Decide on a schedule, and stick with it for the sake of practice, even if it means publishing some duds along the way. Those duds will still teach you the routine of blogging and also help you get more clear on what you do want to blog about.

Notice that all of these tips are focused on your own needs and preferences — I haven’t once mentioned your audience. Sure, your audience will be more enthusiastic if you give them what you want. But ultimately, you have to put your own needs first so that you are able to produce quality content — which will serve your audience better in the end. They are much less likely to notice your posting frequency if you are consistently producing quality content.

How often do you post per week? What do you like to see from your favorite blogs? Do you notice when bloggers change their posting frequency?

Hello! I’m Lisa M. Butler. I help people build better websites. As a WordPress developer, I guide my clients through the tech stuff, step by step. Through this website, I share that same advice and guidance with you so you can get your website together and be awesome online.

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Comments

  1. Claire says:

    Thank you so much for posting this! I keep reading posts saying I should blog 4 or 5 times a week for the best chance of success. With a full time job and trying to build my own business, I only manage once or twice a month at the moment. So felt a bit of a failure in the blogging department.

    ReplyPosted 9.16.15
  2. I used to set my blogging frequency of 3 posts per week. I believe producing high quality post is far more superior then producing a lot of OK posts. I have learned that until I establish my routine, then it’s easy for me to keep up with my blogging schedule. And that way, I can work on producting high quality posts.

    ReplyPosted 9.16.15
  3. Paula says:

    For the month of September, I challenged myself to posting everyday. So posting frequency is really on my mind right now. I’ve enjoyed posting every day, but I don’t think it’s something that I can maintain for long. Your post has given me lot to think about as I decide what kind of schedule is right for me.

    ReplyPosted 9.16.15
  4. Hayley says:

    So many people say you should blog 3+ times a week and I just couldn’t keep up with that. Having a full time job and blogging can be hard work sometimes. Great post. So glad I stumbled upon your blog.

    Hayley.

    ReplyPosted 9.16.15
  5. I think there are no strict rules when it comes to blogging and I feel everyone should stick with what makes them feel comfortable. I used to blog more frequently are often when I started with blogging. Nowadays I like to post whenever I feel like it, but my goal is at least once a week 🙂 and if I don’t make it, then I don’t make it. I think strict schedules suck the enjoyment out of blogging.

    ReplyPosted 9.17.15
  6. Sophie says:

    I recently switched my posting schedule from 7 days a week to 4-5 and I feel SO MUCH BETTER. I think it’s really important to keep checking our schedule to see whether it’s still working for us; too many people start posting daily and then feel like they have to continue doing so indefinitely.

    ReplyPosted 9.17.15
  7. I have set my posting schedule to write a certain type of blog on each day of the week. For example, Tuesdays are earn from home type posts while Thursdays are frugal living type posts. I know what to expect and my readers know what to expect.

    ReplyPosted 9.20.15
  8. Veronica says:

    I totally agree, post as much as you can handle. I’ve gone from 3 posts a week to two and now I’m running out of time to do even that. With a full-time job, a baby and a new business, I am too busy to post that many times a week. My audience understands, all they want is quality content, not just junk.

    ReplyPosted 10.6.15
  9. Alice says:

    If I had a blog I’d say two or three times a week should be enough, isn’t it? What to write about? On the other hand I like reading blogs and I think 2-3 times a week are enough for me to read every blog I follow.

    ReplyPosted 10.18.15

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