Today I’m excited to welcome Nesha from Betty Red Design as a guest blogger for this week’s Blogkeeping! If you aren’t already following her blog and on Twitter, do so immediately (well, after you finish reading this, of course!). Nesha creates beautiful brands with a bit of sass for women entrepreneurs. You won’t want to miss the business and blogging advice she shares on her blog and the always helpful links she tweets out! I knew she would be the perfect person to add to this month’s discussion on blogging. Enjoy!
I’m thrilled to be posting here on Elembee today! As a fellow designer, I salute Lisa and her digital wizardry. If it wasn’t completely inappropriate and biologically impossible, I’d be having ALL her babies.
Today, I’m sharing how to create a brand board. What are brand boards for? They are an at-a-glance visual representation of all your brand elements.
Brand boards are important because they help convey your brand’s values, attributes and personality in one glance. When you’ve designed blog graphics, print goods or anything else for your biz (or for your clients), its helpful to look at your brand board and check that what you’ve designed is in line with the colors, fonts, graphics and overall identity that is on the board.
Brand boards are totally different to style guides, so try not to confuse the two! Style guides include instruction on how to use your brand elements, such as how much spacing a logo should have around it, or what backgrounds your logo can and can’t be used on… I prefer to think of style guides as identity guidelines. They can be pretty complex, but brand boards are simple boards that only include your brand elements — not instructions on how and where to use them.
Here’s what you can include in your brand board:
- Your main logo
- Your secondary logos
- Your color palette
- Color codes
- A lockup version of your logo (which is the fancy term for when your logo and tagline are placed in a design together)
Brand boards can be as simple as you want, including just your logo and colour palette, or they can include everything I list above — and more!
I’ve created a template for you lovely readers to download and use to create your own brand boards! I hope it makes this process easier for you. Just open it in Photoshop and drag your brand elements into place!Download Simple Brand Board
Do you use brand boards with your clients? Have you ever created a brand board for your own blog or business?