As much as I love planning out my editorial calendar, brainstorming ideas, and even challenging myself to write as much as I can within a time limit, some days I am truly at a loss for words. I have no more ideas to add to the calendar, and I need a little jumpstart to my creativity. Here are a few unexpected places I look for blog post inspiration.
Blog post comments
As you respond to blog post comments, pay attention when you write a long response. If you still have more to say, you have another blog post to write! When your readers ask questions or want to discuss specific points in more detail, they’re not only reaffirming your work, they’re telling you exactly what they want to see next.
Of course, you still want to respond to the original comment. I like to use it as an opportunity to quickly outline my post (if I’m aware that I need to write a follow-up — sometimes I don’t realize until I’m a few paragraphs in!). Once I know I want to write a follow-up, I save the original comment and my response in Evernote so I can refer back to what I’ve already written and expand from there.Your blog post comments could be a starting point for future blog posts.Click To Tweet
Don’t forget — this isn’t limited to your own blog. Check out the discussion happening in other blogs, and add your voice! Write a response, and send some link love back to the original post that inspired you.
It doesn’t matter what kind of mood I’m in, give me ten minutes in a Twitter chat, and suddenly I have a lot to say. But things move crazy fast, and there’s only so much you can say with 140 characters. Often, by the time you’ve formulated your thought, people have long since moved on, and you can’t find the original tweet to reply.
That’s why I try to take a few minutes after a Twitter chat to jot down some ideas, whether it’s something I learned or something I really wanted to say and didn’t have time. In fact, if you’re on my email list, then you saw that last week’s email was inspired by the #createlounge Twitter chat hosted by Kayla Hollatz!Jot down ideas after Twitter chats to spark blog post ideas.Click To Tweet
Your old content
I actually talked about updating old posts a couple weeks ago, but when I say “old content,” think outside the blog! Your old blog posts are a great place to start, but don’t forget all the other content you write. My emails are some of my favorite pieces of writing, and sometimes I like to tweak and expand them into blog posts — or just republish!
Also take a look at the content you sell. Can you adapt and edit sections of your ebook or ecourse as a blog post? Not only will this give you something to write about, it also can help you sell more of your products by giving people a free preview. It’s also a good opportunity to update or expand a section of your ebook!Sometimes your best content already exists — consider adapting, updating, or expanding.Click To Tweet
For me, the key to jumpstarting my creativity is getting outside of my own head. Sometimes that means I need to talk to someone else; other times I just need to be reminded of my own voice. What works for you? Where do you look for blog post inspiration, and how do you jumpstart your creativity?