How to change direction in your business

Over the past four years in business and nearly six years in blogging, this site has been a lifestyle blog, a web design portfolio, a business blog, and a digital shop. My target audience has shifted from fellow females in their twenties to business owners just starting out to people who want to learn WordPress.

How to change business direction in your creative business

Creative entrepreneurship is not a straight path. And I think that’s why so many of us choose it. We want the flexibility to change our minds.

Creative entrepreneurship is not a straight path. We want the flexibility to change our minds.Click To Tweet

At the end of 2014, I began to realize that I no longer loved designing websites — I just wanted to code them. By mid-2015, I wrapped up all design projects and focused solely on custom development projects. By the end of the year, I just wanted to focus on the 1:1 work I had booked and was guaranteed income rather than blogging and other marketing efforts that had no immediate return in income. I needed time to settle into my new business model before I could really plan for future growth.

If there’s anything I’ve learned about changing direction in business, it’s this: No matter how much you wish you could wave your magic wand and change everything, it’s going to take time. There’s going to be a gap between where you are now and where you want to be. The only way to close that gap is to take one step at a time. Focus on the next easiest step.

No matter how much you wish you could wave your magic wand & change everything it's going to take timeClick To Tweet

The nature of creative entrepreneurship these days certainly makes us feel like we have to be “on” all the time. But the truth is, business tends to ebb and flow. Sometimes you’ll feel like you’re floating along just fine, and others you’ll feel like you’re barely treading water. The key to making change in your business is to accept the season you’re in and do what you can to keep moving forward.

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Meet the author

Hello! I’m Lisa M. Butler, and I help people build better websites. As a WordPress developer, I’ve built more than 100 websites on WordPress. I help my clients take their websites to the next level and teach them how to take control of their online presence. Through my blog, weekly emails, and club, I share that same advice with online creative entrepreneurs and publishers just like you.