I’ve shared a few unexpected places to look for blog post inspiration before, but one of my favorite unexpected places for blog post inspiration is Facebook groups.
If you’re not into Facebook (I’m not, except for groups), let me explain: Facebook groups have become a popular way for creatives to connect with their community on a more personal level, and allow that community to connect with each other as well. I’ve seen Facebook groups that connect email subscribers, offer support for free challenges, connect members of a paid offering, or even just to connect fans.
The great thing about Facebook groups is that they are built around a specific purpose, and each one attracts a specific type of person. Find the right Facebook group that overlaps with your audience, and it’s like gathering a part of your audience in a small room where you can get to know them better.Find the right Facebook group, and it's like gathering a part of your audience together.Click To Tweet
The biggest mistake people make in Facebook groups is spending too much time promoting their own stuff. You will be called out for fly-by promotions, and most group admins won’t even allow it. To combat promotional threads, many admins will post a weekly promo thread where you can promote your own stuff without cluttering up the rest of the feed. But who’s going to pay attention to your promo when it’s surrounded by 50 others? It’s a waste of your time.
Instead, you’ll get a lot more out of Facebook groups if you participate with the purpose of helping others. Facebook groups are FULL of questions. It’s the perfect opportunity to share your thoughts on a particular subject — and practice writing them out, in a low-pressure setting. Feel like you have a lot to say on a particular topic? Turn it into a blog post!Participate in Facebook groups with the purpose of helping others.Click To Tweet
Are you part of any Facebook groups? What’s your favorite way to participate?